PRIVACY POLICY

LAST UPDATED: December 17, 2025

At LERT Department Store, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

INFORMATION WE COLLECT

PERSONAL INFORMATION

When you place an order or register an account, we collect:

  • Full name and contact information (email address, phone number)
  • Billing and shipping addresses
  • Payment information (processed securely via Stripe)
  • Order history and preferences

AUTOMATICALLY COLLECTED INFORMATION

When you visit our website, we automatically collect:

  • Browser type and version
  • IP address and device information
  • Pages visited and time spent on our site
  • Referring website and search terms used
  • Analytics data via Google Analytics and Firebase

HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Process and fulfill your orders
  • Communicate with you about your orders and account
  • Send you marketing communications (with your consent)
  • Improve our website and customer service
  • Detect and prevent fraud or unauthorized activities
  • Comply with legal obligations
  • Analyze website usage and trends

HOW WE SHARE YOUR INFORMATION

We may share your information with:

SERVICE PROVIDERS

Stripe (payment processing), Firebase (hosting and analytics), Resend (email delivery), and shipping carriers to fulfill orders.

LEGAL REQUIREMENTS

When required by law, court order, or government regulation, or to protect our rights and safety or that of others.

BUSINESS TRANSFERS

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We do not sell your personal information to third parties.

DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing via PCI-compliant payment processors
  • Regular security audits and updates
  • Access controls and authentication requirements
  • Encrypted data storage in Firebase Firestore

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience:

ESSENTIAL

Required for basic site functionality, shopping cart, and checkout

ANALYTICS

Help us understand how visitors use our website (Google Analytics, Firebase)

PREFERENCES

Remember your settings and preferences (theme, language)

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

YOUR PRIVACY RIGHTS

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain processing of your data
  • Request data portability
  • Withdraw consent for marketing communications at any time
  • Lodge a complaint with a data protection authority

TO EXERCISE YOUR RIGHTS

Contact us at privacy@lert.co or through your account settings. We will respond to your request within 30 days.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for accounting and warranty purposes. Account information is retained until you request deletion.

CHILDREN'S PRIVACY

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this policy and applicable data protection laws.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We will notify you of any material changes by posting the new policy on this page and, where appropriate, by email.

CONTACT US

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

COMPANY NAME

LERT DEPARTMENT STORE

ADDRESS

[Your Business Address]
[City, State, ZIP Code]
[Country]

BY USING OUR WEBSITE, YOU CONSENT TO THIS PRIVACY POLICY